From vision to reality
Every SuiteCommerce project starts with a simple idea — a brand that wants to express itself better online, solve a usability issue, or deliver a smoother shopping experience.
Turning that idea into a live, reliable eCommerce site takes more than design or code.
It takes a clear process, real collaboration, and deep understanding of the SuiteCommerce platform.
At BrokenRubik, we’ve refined that process through years of designing and implementing themes for companies that run on NetSuite.
Here’s how we bring your SuiteCommerce vision to life — step by step.
1. Discovery and alignment
Before we design or build anything, we start by listening.
The discovery phase is about understanding your goals, your customers, and the role SuiteCommerce plays in your business.
In this stage, we:
Review your current site and identify UX or performance gaps.
Define what success looks like — from visual consistency to faster workflows.
Align marketing, design, and IT teams around a shared project vision.
This clarity helps us make better decisions later — saving time, avoiding rework, and keeping the project focused.
2. Design and prototyping
Once goals are clear, creativity takes the lead.
Depending on the project, we either design a new SuiteCommerce theme from scratch or collaborate with professional design agencies that already have a concept in place.
This flexibility is what makes our approach unique: we can lead the creative direction or act as your SuiteCommerce design implementation partner — helping translate agency designs into functional, high-performing sites.
Our job is to ensure that every pixel works within SuiteCommerce: fast, responsive, and aligned with real platform capabilities.
When something isn’t technically feasible, we find smart alternatives to preserve the brand’s intent and improve usability.
During this phase, we:
Turn brand identity into usable interface components.
Prototype layouts that work beautifully on desktop and mobile.
Validate that every design decision supports a seamless customer experience.
We don’t just “apply” designs — we make them work.
3. Theme development and implementation
With design approved, we move into development.
Here, creativity meets engineering — transforming visuals into a living, dynamic SuiteCommerce site.
Our development team:
Builds modular and update-safe themes, compatible with SuiteCommerce Advanced.
Integrates data directly from NetSuite ERP (pricing, availability, customer segmentation).
Focuses on speed, SEO readiness, and long-term maintainability.
Each theme is crafted to be both elegant and durable — easy to update, extend, and scale as your business grows.
4. Integration and quality assurance
Before going live, every project goes through detailed testing and optimization.
This ensures that your new SuiteCommerce site doesn’t just look great — it performs flawlessly for every user.
Our QA includes:
Functional testing for navigation, checkout, and product display.
Performance tuning to ensure quick loading and smooth interactions.
Accessibility and responsive behavior validation.
SEO and on-page optimization for better search visibility.
This step is where reliability is built — the difference between “a nice site” and a truly professional one.
5. Launch and beyond
A successful launch is only the beginning.
After deployment, we help you monitor performance and train your team to manage updates and campaigns through SuiteCommerce Site Management Tools (SMT) — without needing developers for every change.
Many of our clients keep working with us as partners, evolving their design, adding new features, or optimizing UX over time.
Because a strong SuiteCommerce foundation allows your brand to grow without friction.
Our philosophy: collaboration meets precision
The secret behind our success is simple — collaboration.
We see ourselves as part of your team, working closely with marketing departments, in-house designers, or external agencies.
At BrokenRubik, design and development happen together — ensuring that every decision, from layout to performance, serves both your brand and your business goals.
That’s how we turn SuiteCommerce into a canvas for creativity and a foundation for growth.
Conclusion: bringing your SuiteCommerce vision to life
Developing a custom SuiteCommerce theme is more than a technical project — it’s a creative partnership.
When design and functionality align, the result is an eCommerce experience that feels effortless and true to your brand.
At BrokenRubik, we help companies build SuiteCommerce sites that perform beautifully — from discovery to deployment, and beyond.
👉 Talk to our SuiteCommerce experts to start your next NetSuite SuiteCommerce project with confidence and creativity.
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From design to deployment: how a SuiteCommerce theme project comes to life

Sebastián Correa
Co-Founder & CCO
Co-founder and Chief Commercial Officer driving client success and growth.
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